
The ISA International Sign Expo (ISA Show) is the largest gathering of professionals in the sign, graphics, print, and visual communications industry in North America. This is a yearly show organized by the International Sign Association (ISA).
Key Features of the ISA Show:
- Exhibit Hall: Showcasing the latest products, technologies, and services from hundreds of exhibitors.
- Education Sessions: Workshops, panels, and seminars on topics like digital signage, business management, and new printing technologies.
- Networking: Opportunities to connect with industry peers, suppliers, and potential partners.
- Product Demos: Hands-on access to new machines, substrates, software, and tools used in signage and graphics.
Who Attends?
- Sign and print shop owners
- Graphic designers
- Architects and engineers
- Installers and fabricators
- Marketing professionals
- Manufacturers and suppliers
Timing & Location:
The ISA Sign Expo typically takes place annually in the spring (March or April), and the location varies, usually rotating among major U.S. cities like Orlando, Las Vegas, or Atlanta.
CNC Tooling Shop:
We attended the ISA show as an exhibitor to show off new and improved tooling, visited with existing and potential partners, as well as to see what is new in the industry. We work in many industries but find ourselves in a lot of sign shops around the world. So, it is important for us to not only be a part of the sign industry but to understand what is current and coming in the future.
Thank you to everyone who attended and stopped by our booth. It was an honor passing on knowledge, hearing your stories, and making new friends. Here is a list of the trade shows that we plan to attend during the year 2025. Feel free to come by and see us!
- Foam Expo (Novi, MI) – June 24-26
- Advanced Manufacturing Expo (Grand Rapids, MI) – August 6-7
- Fabtech (Chicago, IL) September 8-11
- Print United Expo (Orlando, FL) – October 22-24












Greg Smolka (Author)
CNC Tooling & Applications Manager
Here to help with tooling recommendations (bits, knives, collets, tool holders, maintenance kits, torque stations, etc.) and applications (feeds/speeds, tips/tricks, # of passes, etc.).
Contact Info: greg@cnctoolingshop.com | (616) 502-7277 | LinkedIn